ASM Fans – Western Region

From 10 to 16 year(s) of experience
₹ 14,00,000 - 22,50,000 P.A.

Job Description

Roles and Responsibilities

Sales & Collection

  • Plan and achieve annual budget & collection, ROD plan deployed for the branch
  • Achieve category wise monthly Sales targets for the branch
  • Ensure sales phasing for the month 7th(10%), 14th (25%),21st (40%),ME(100%)
  • Drive new/focus product in the branch
  • Improve premium contribution of the total sales
  • Ensure min. 90% billing efficiency > 90% target every month (MOU Signed)


  • GTM for each territory covering Trade Partners
  • Continuously Monitor & Improve Channel Partner Health – Dealer, Distributor.
  • Network expansion, correction & Channel management strategies for each product, town category.
  • Top 50 retailers of the assigned area to be catered directly
  • Plan to maximize reach (ND,WD) in all town categories
  • Drive channel finance for your channel partners
  • Sales activation plan, BTL activities including CP meets & brand positioning.

Process & Automation

  • Drive Process Improvement initiatives & effective implementation in branch – Tally Patch, Easy DMS, Field Assist, Dealer Portal etc


  • Ensure Cross functional efficiency between Sales, Service, Finance, Logistics, Product Manager, trade marketing for smooth functioning of branch.
  • Review performance of team and provide necessary inputs for performance.
  • Recruit, Review & Coach team for peak performance
  • Identify non performers and develop/replace
  • Drive R&R, employee engagement initiatives

Role:Area Sales Manager (B2C)

Salary: 14,00,000 - 22,50,000 P.A.

Industry:Consumer Electronics & Appliances

Functional Area:Sales & Business Development

Role Category:Retail & B2C Sales

Employment Type:Full Time, Permanent

Key Skills
Skills highlighted with ‘‘ are preferred keyskills


UG:Any Graduate

Company Profile

Crompton Greaves Consumer Electricals

We are one of the leading consumer companies in India with a 90+ years old brand legacy. As of February 2016, we are an independent company under professional management and have 2 business segments Lighting and Electrical Consumer Durables. We market our products under the “Crompton” brand name in India and select export markets.

Company Info
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Contact Company:Crompton Greaves Consumer Electricals